KE Adventure Travel

I was asked by the development agency, Mr Zen to design an ecommerce travel website on behalf of their client KE Adventure, a renowned adventure travel specialist. The cornerstone to the design approach was to inspire and thus make the user want to book and experience the adventures for themselves. The colours and typography were carefully selected to present a technical feel inline with the brands the target audience are exposed to regularly in pursuit of their pastime, e.g. North Face, Berghaus etc.