Crew Clothing Company
Designing the new website for the British high-street clothing chain.
- Crew Clothing Company
- Design, Consulting
Crew Clothing is a UK-based high street clothing retailer that specialises in casual wear, shoes and accessories for men and women. Its clothes are British-inspired and influenced by British casual-wear, sporting and yachting traditions.
I was asked by the high street fashion brand to help them with the responsive redesign of their ecommerce store. The brief was to revamp their old fashioned site that didn't reflect the new view of the brand and increase their competitiveness in the online space.
They wanted to move away from maintaining separate platforms for desktop and mobile, and embrace the modern responsive web with all the SEO benefits that brings.
The new website launched with a stronger looking brand for Crew. Through better typography and careful use of space, the new storefront aims to make a step change in brand perception. Making best use of the available screen real estate, the imagery is now front and centre, really showcasing their products.
The unified desktop and mobile experience makes for a better all round customer experience with predicted higher engagement and conversion rates.