Digital Design

HF Holidays

A website overhaul for the well estabished walking holiday specialist.

Mr Zen


Mr Zen, the travel specialist development agency, got in touch to see if I could help with a website redesign for their client, HF Holidays. HF Holidays have been operating small group guided walking holidays and special interest breaks for more than 100 years.

The Brief

HF Holidays were desperately in need of a website overhaul. The existing site was aging badly and had grown organically over the years into a confusing, convoluted and inconsistent experience that was turning away many potential customers. They were after a modern and clean design that better reflected their branding and the impression they wanted to convey.

The Solution

Working closely wih Mr Zen and the wireframes that they had put together, I created a website design that evolved HF Holidays existing branding into a experience fit for the modern web. At the same time, I was keen to better align the website with their offline marketing collateral to help provide an unbroken user experience.

The Result

In August 2019 the new site was put live ready for the launch of their international product. The site since had blown away all expectations and the sales team are now extra busy!

Some stats; a +21.8% increase in full online bookings, a +97.5% increase in overall goal conversions and a +1275.1% increase in e-newsletter signups.